Emphasize Define Ideate Prototype Test
Double diamond
Observe & Synthesize —> Ideating and prototyping
lean business canvas: Problem → Market segment → Unique Value → Solution
landing page: 10 second overview about whats going on
user story map: As a user I want to perform an action so I can achieve a result. Goals: user desired outcome→ activities: high level sequence → tasks: devoid of concrete UI
wireframes: protoypes of essential elemens using simulated information drawn to scale allowing verification of your solution.
microinteractions
Thinking aloud. Give a product to somebody. As you play you say what you’re thinking.
Wizard of Oz. You roleplay the system in front of the user.
Why would they use your product.
Social Impact
Life Changing