The dark side of a student online

startup

Learning Objectives

Students will learn how online digital startups can be easily founded by modestly informed or prepared student entrepreneurs but flounder when faced with challenging circumstances. Are student founders sufficiently prepared to make decisions and sacrifices necessary to succeed?
Students will understand how failures of entrepreneurial ventures can result both in learning valuable lessons as well as in multi-form losses and unintended adverse consequences that impact others. Are student founders prepared for the negative consequences associated with a failed entrepreneurial venture?
Students will be more advised, informed, and prepared for the potential dark side of entrepreneurship. Are student founders expressly aware of the strains and stresses of entrepreneurship?
Students will learn about common mistakes or critical aspects that are often overlooked by entrepreneurs trying to monetize app development such as lack of adequate testing, cybersecurity aspects, and legal issues that are particularly relevant in the digital domain.

John

20 years old

Finance student

Student United - Stunited

John’s first company and no entrepreneur class

Connecting tutors and student for school work

Easy entry as software only

This case explores the dark side of student digital entrepreneurship