User vs Persona vs Actor

User: Teacher, Construction worker, Librarian

Persona: 35 year old woman teacher

Actor: Do something because they're asked to.

The Coffee Machine:

Frame the big story

goals, users, features, head

Map the big picture

shallow, horizontal, skeleton, whole story, focus on most critical parts

Explore

Deep, vertical, body, details, blue-skye, alternatives

Slice the MVP

Coherence, consistency, critical assessment, prioritisation.

IFTTT